[*this is a follow up article to “Anti-Racism/Sexism & Individualism” where I liken postmodern politics to a modern form of divide and conquer.]

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A bomb in Boston:
   – Outcry! Terrorism! Bad!
   – What terrorism? The US is the real terrorist!
   – Why are they blaming brown people! That’s racist! Racism is bad!

A school shooting in America:
     – Tragedy!  Ban guns!  Guns are bad!
     – Arm the teachers; bad guys are bad!
     – I hope it’s not a shooter of colour.  [see: “Racism is bad.”]

Here’s the thing.  I’m equal parts sympathetic, and confused and saddened, by this standard Western outcry.

I’m confused because of the gap between the reaction and the root causes.  And I’m sympathetic because it’s a fully understandable reaction—if not for accidents of personal history I would most likely be of similar mind.

Looking at media (mainstream and social) after moments like these, it seems to me that we in the West live with a cough syrup political mentality.

Millions of people swear by cold medicines, good people, friends and family even.  They feel a cold coming on and they pop the pills, or gulp down the syrups.

And yet–
–they don’t work. (more…)

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*this note is written as a response to a Coke viral ad titled “Coca-Cola Where Will Happiness Strike Next: The OFW Project.”  To view video:  http://www.youtube.com/watch?v=x_9fQEqZCWs

* * *

Let’s get the obvious over with:  This is a FANTASTIC advertisement.  It has a strong emotional pull, high production values, and connects the product to family, struggle, and how hardship can be overcome by the simple things, like a Coca-Cola.

Well done Coke.   [insert ironic soft clap here]

I hate this ad.  I hate it with a passion.  And it seems from a casual viewing of the comments related to this viral video, that I am somehow virtually alone in thinking this.

In the ad, Coke sends a handful of overseas foreign workers (OFWs) back to the Phils to reconnect with their families.  Its central message seems to be: Coke cares about the plight of OFWs.

And there for me is the disconnect.  (more…)